Rebranding to Pachisi Reforged and Localizing the Full Site
Public Beta 0.8.3
Rebranding!
"Pachisi Reimagined" is now "Pachisi Reforged"
Only the title changed, the game is the same, scrimtera.com is the same
Why did I rebrand the game title?
- "Reforged" fits the general fantasy theming better than "Reimagined".
- "Reforged" is less wordy / easier to pronounce than "Reimagined".
- "Reforged" is easier to spell than "Reimagined".
- Currently the game title will remain in English across all languages, I.E. I am not localizing "Pachisi Reforged" at this point. However, "Reforged" is easier to translate than "Reimagined." "Reforged" translates quite well across many languages, while "Reimagined" doesn't have an exact translation most of the time.
- "Pachisi Reimagined" was never my favorite title, I will probably never be 100% satisfied when it comes to the title, but I do think "Pachisi Reforged" is better overall.
What are the downsides?
- Crawler / AI / indexing / search results, will be confused for a bit. It will take time for the site to be re-crawled and re-indexed. Could hurt SEO, AI responses, and search engine results.
- Social media content, I manually changed social media content from "Reimagined" to "Reforged." However, not all social media posts are editable, so some social media content will remain with the old name.
- That being said, the website is young, the game is young, the amount of players is small, I do not believe that the impact will be that large.
What else has been accomplished besides rebranding?
Full site localization
Previously, only the Info Pages and the Rules Pages were localized, I finally bit the bullet and implemented localization across the full site. The languages are: Hindi, Bengali, Brazilian Portuguese, and Simplified Chinese. Currently, the website always initially renders in English regardless of your ISP's geolocation, you can change the language by clicking the toggle at the bottom left of the website pages.
Why did I choose these languages
- Hindi and Bengali: I live in the USA, I obviously am familiar with Pachisi and Ludo, and I played Parcheesi as a child. However, Pachisi / Ludo is not widely known in the USA or generally across the world. Pachisi originated in India! And Ludo / Ludo-style games are still widely played in India. The Indian market will likely be essential to the success of Pachisi Reforged. Indian consumers will likely have an easier time understanding Pachisi Reforged and an easier time recognizing what the game even is in the first place. I suspect that initial traction to scrimtera.com will come from India, and hopefully that can help provide social proof to other consumers around the world.
- Brazilian Portuguese: I eventually want to launch on itch.io, there is a large amount of Brazilian Portuguese speakers on itch.io, so it makes sense to localize it.
- Simplified Chinese: Large gaming population in general.
- I have done quite a bit of research on the topic of localization, but I have no hard data, I have localized to these four languages based off the research I have done, I do not know what the best business decision is. I would love to localize to 10+ languages, and hopefully one day I will, for now English, Brazilian Portuguese, Hindi, Bengali, and Simplified Chinese will be the primary languages. If you are a native speaker of any of these languages, and you see an issue, please reach out: Contact Page.
Play Pachisi Reforged directly on X
You can now play Pachisi Reforged directly on X! The X app has an in-app browser, so if you are using the app, it is simple, clicking on the link will open scrimtera.com. The more interesting integration, at least from a technical perspective, is using X in a web browser. If you are using X on a standard web browser, you can still play Pachisi Reforged directly in X. The same scrimtera.com link will open embedded in an iFrame. So whatever platform you are using, you can now play Pachisi Reforged directly in X, without leaving X. If you want to try it out, simply go to the X page: X @scrimtera, the pinned post will contain the playable link.